Is innovation something you can repeat, or something you wait for? Nathan Reardon asks Rob Walling, founder of TinySeed and MicroConf and host of Startups for the Rest of Us. Rob shares his 2/20/200 framework for testing ideas, his eight approaches for finding them, and the three things the best founders share: action, judgement and coachability. They also cover why businesses fail, the moats that still work in the age of AI, and why judgement and taste are the human edge.

Rob Walling: https://robwalling.com/
Idea to Traction: https://ideatotractionbook.com/
Innovation Philosophie Podcast: https://innovationphilosophie.riverside.com/
Instagram @innovphilo